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digital marketing

e-mail marketing

e-mail marketing flows​

  • ad graphic design (Adobe Illustrator, Canva) â€‹â€‹

    • customer segmentation & A/B testing

  • target market research

  • ​cart abandonment recovery emails

    • workflow optimization (Klayvio, TripleWhale, HotJar)​

  • behavioral triggers (browse abandonment, purchase follow-ups)

    • e-mail analytics & KPI tracking (open rates, CTR, conversion rates)

    • ​cross-channel marketing strategies (email + SMS)

advertising

. gathering insight using Google Analytics

  • Meta, Tiktok, Pinterest, Linkedin, & Google advertising/ PPC strategies

    • tailoring ad campaigns to specific retail partners

    • budget allocation & performance forecasting

  • audience segmentation & lookalike audience strategy

social media

instagram, facebook, linkedin, tiktok

  • content audit & growth strategy consulting​​

    • partnership // outreach templates​​
  • platform selection & audience targeting

  • target market research

    • ​ugc strategy, trend, & algorithm insights

      • caption writing, brief scripting, & hashtag strategy
         

  • social media insights & KPI tracking (engagement, reach, conversions)

    • data-driven content optimization

      • ​outreach & customer service best practices

  • defining brand voice & visual aesthetic

  • content calendar formatting

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