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brand strategy

brand voice

Brand Voice Development

  • brand’s mission

    • values

      • audience

    • typography, color story, brand guide

  • tone variations for different channels (e.g., website, social media, email, ads)

    • messaging framework

      • key brand phrases, taglines, communication principles​

        • adaptable messaging for different audience segments and touchpoints​

Competitor & Market Analysis

  • industry trends 

    • regular brand voice audits to ensure consistency across audience.

  • audience feedback and performance data â€‹â€‹

operations & systems

. eCommerce Operations Optimization

  • end-to-end PLM operational workflow & efficiency analysis

    • Standard Operating Procedure (SOP) development

  • vendor & supplier management strategies

    • ERP strategy (NetSuite, Oracle, Acumatica, etc.)

      • audience

    • data & file organization​

      • communication cadence implementation​

    • SKU management & product data organization

business consulting

dashboard & reporting setup (Google Analytics, Adobe Analytics)

  • sales performance tracking & insights

    • forecasting & demand planning based on data trends

      • AI workflow optimization

    • policy development for returns, exchanges, and customer service

  • external efficiency audit

Global expansion

. global market research & competitive analysis

  • identifying high-potential regions & channels for expansion

  • cCross-border logistics & planning

  • regional UX/UI adjustments

    • global warehousing & fulfillment strategies (3PL, regional distribution centers)

      • tax compliance (VAT, GST, sales tax solutions)

    • translation solutions

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